Webinar: Connected TV Advertising

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Although connected TV advertising makes up a small portion of overall video ad spending, and has its share of challenging dynamics, it’s expected to grow in the coming years as audiences continue to embrace digital streaming on their living room screens. Paul Verna, eMarketer’s principal analyst, video, examines the connected TV space through the lens of advertising opportunities and challenges.

This on demand webinar will provide:

Our forecasts for connected TV usage

Opportunities and challenges for connected TV

Key takeaways for marketers

Meet the Presenters

Paul Verna Paul Verna is a principal analyst covering the digital video industry for eMarketer, including advertising- and subscription-based monetization, content trends, audience metrics and technology platforms. As an authority on digital media, Paul regularly appears on national TV, radio and on major news outlets including The New York Times, The Wall Street Journal and Forbes.

Mike Baker

Mike Baker is the Co-Founder & Chief Executive Officer of dataxu. Mike is a regularly published thought leader, and frequently speaks at business, academic and marketing events, sharing his passion for data science and digital transformation.

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