Join us for a complimentary webinar and lean the key types of data B2B companies are identifying, how B2B firms source and collect their data, best practices for keeping data up to date and hygienic and the current state of capabilities for data integration.
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Marketing Data Management—What B2Bs Need to Know

As B2B marketers and sellers aim to execute more persona-targeted and account-based programs this inevitably requires them to rely on a host of technologies and data sources to better understand their buyers.

Integrating all that data and managing it, however, poses significant challenges.

Join us on June 21 for another eMarketer Live webinar, featuring eMarketer analyst Jillian Ryan. Register here for "Marketing Data Management—What B2Bs Need to Know." This live-video webinar will provide:
  • The key types of data B2B companies are identifying
  • How B2B firms source and collect their data
  • Best practices for keeping data up to date and hygienic
  • The current state of capabilities for data integration
Please reserve your seat today. This eMarketer Live webinar will take place on Thursday, June 21 at 1:00 PM ET. We hope you can attend, but if you sign up and can't make it, we'll send you a link to view the deck and recording the day after the webinar.
Register Now
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