The “Daily Forecast,” short-form videos that bring eMarketer’s proprietary forecasts to life, are now featured in the eMarketer Daily Newsletter. The Daily Forecast highlights a new, timely and thorough forecast each morning. Each episode is presented by one of our forecasting analysts and incorporates eMarketer’s signature data.

In the episode above, "Three Reasons Why the Gap is Closing for Programmatic Video," forecasting analyst Eric Haggstrom tees up video's position within programmatic ad spending and the factors behind its unexpected growth.

Get the eMarketer Daily Newsletter now with the Daily Forecast delivered to your inbox every day! View today's issue here.