Maximizing ROI and revenues hinges on the precision of B2B marketing attribution—a feat many have found challenging. But with new techniques and cutting-edge automated tools, the path to effective attribution is clear.
Join us for an exclusive Tech-Talk Webinar, presented by Adobe. Our guest will unveil the secrets for leveraging advanced attribution tools to refine and advance your marketing strategies.
You’ll learn:
- Why you don’t need to choose one attribution model, and how AI can help
- How to go beyond “campaign-based” attribution to measure online and offline channels
- How to take advantage of attribution insights within marketing and effectively communicate with sales and executives
Presenter
Andy Schneider
Senior Solutions Consultant, Adobe
Moderator
