Maximizing ROI and revenues hinges on the precision of B2B marketing attribution—a feat many have found challenging. But with new techniques and cutting-edge automated tools, the path to effective attribution is clear.

Join us for an exclusive Tech-Talk Webinar, presented by Adobe. Our guest will unveil the secrets for leveraging advanced attribution tools to refine and advance your marketing strategies.

You’ll learn:

  • Why you don’t need to choose one attribution model, and how AI can help
  • How to go beyond “campaign-based” attribution to measure online and offline channels
  • How to take advantage of attribution insights within marketing and effectively communicate with sales and executives


Andy Schneider

Senior Solutions Consultant, Adobe

Henry Powderly

Vice President, Content, Insider Intelligence

*Speakers subject to change

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