Retail media is entrenched in digital advertising, but to reach its maximum potential, there are still hurdles to overcome. Advertisers are frustrated by the channel’s complexities, murky measurement, and a lack of standardization.
How retail media networks respond may impact advertisers’ bottom lines. Plus, it may ripple to affect other ad channels that have come to depend on retail media, including search, display, and digital video.
In this Meet the Analyst Webinar, our senior analyst Max Willens shares our latest retail media ad spending forecast, and breaks down what’s driving the industry’s need for standardization and measurement standards.
You’ll walk away with insights on:
- Retail media ad spending by channel, including search and video, and by networks like Target and The Kroger Co.
- Why even the most enthusiastic buyers may place a real limit on retail media ad spending
- How on-site ad spending’s share is rapidly changing, and what it means for off-site buys
- Why historical precedent may point to standardization being a ways away
After his presentation, Max is joined by Michael Greene, senior vice president of global strategy at Criteo. Don’t miss it!