Ad-free options for streaming viewers are more expensive. Over the last several months, Netflix, Disney+, and others have been busy raising their subscription prices, swaying more subscribers to move to ad-supported viewing options.
More price increases are likely to come as streaming services—particularly ad tier newcomers, like Netflix—look to grow their ad businesses and boost revenues per viewer.
In this Meet the Analyst Webinar, our senior analyst Ross Benes reveals our latest digital video ad spending forecasts and opportunities for marketers seeking to reach audiences across fragmented viewing platforms.
You’ll walk away with insights on:
- How advertisers can allocate spending wisely across digital video and TV
- The narrowing gap in ad costs per thousand among major US streaming services
- The varying range of ad loads and ad sign-ups
- Plus! Explore the shifts that will impact the 2024 video landscape