US TV advertising is predicted to decline 8% in 2023, as connected TV (CTV) spending soars to almost nine times its 2017 value. In fact, we anticipate steady growth until 2027. So here’s the big question: Are you positioned to cash in on 2024’s TV shift?

Join us for an exclusive Tech-Talk Webinar, presented by MNTN. Our guest will share data-backed insights for using CTV to optimize your advertising strategy.

You’ll learn:

  • Why CTV is outperforming traditional linear TV and what this means for your advertising strategy
  • Tools to navigate the fragmentation of the TV industry and capitalize on the rise of ad-supported tiers
  • How AI integration in “Adland” enhances marketing workflows and the broader implications for the industry


Tim Edmundson

Senior Director, Content and Research, MNTN

Marissa Coslov

Vice President, Insider Intelligence

*Speakers subject to change

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