US TV advertising is predicted to decline 8% in 2023, as connected TV (CTV) spending soars to almost nine times its 2017 value. In fact, we anticipate steady growth until 2027. So here’s the big question: Are you positioned to cash in on 2024’s TV shift?
Join us for an exclusive Tech-Talk Webinar, presented by MNTN. Our guest will share data-backed insights for using CTV to optimize your advertising strategy.
- Why CTV is outperforming traditional linear TV and what this means for your advertising strategy
- Tools to navigate the fragmentation of the TV industry and capitalize on the rise of ad-supported tiers
- How AI integration in “Adland” enhances marketing workflows and the broader implications for the industry