Customer data platform (CDP) best practices encompass building teams, plans, and artifacts for your CDP success at every stage of your CDP journey: CDP selection, implementation, initial use cases, and ongoing expansion. According to Marketing Trends 2022, 37% of marketers said a CDP is the marketing solution they plan to invest the most in, and 36% said it is the one marketing solution they can absolutely not live without.

For such an important investment, marketers must have the right practices in place.

Join us for a live Tech-Talk Webinar, presented by Redpoint Global. Our guests will share go-to tactics for establishing goals and measuring results at each stage.

You’ll learn how to:

  • Define quantitative goals for your team
  • Use experimentation to evaluate and choose the right CDP
  • Determine when the time is right to test and learn


Steve Zisk

Product Marketing Principal, Redpoint Global

Rajiv Chhatwal

Senior Manager, Transformation and Innovation,
Customer First, Capgemini USA

Becky Schilling

Senior Director, Content, Insider Intelligence

*Speakers subject to change

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