Customer data platform (CDP) best practices encompass building teams, plans, and artifacts for your CDP success at every stage of your CDP journey: CDP selection, implementation, initial use cases, and ongoing expansion. According to Marketing Trends 2022, 37% of marketers said a CDP is the marketing solution they plan to invest the most in, and 36% said it is the one marketing solution they can absolutely not live without.
For such an important investment, marketers must have the right practices in place.
Join us for a live Tech-Talk Webinar, presented by Redpoint Global. Our guests will share go-to tactics for establishing goals and measuring results at each stage.
You’ll learn how to:
- Define quantitative goals for your team
- Use experimentation to evaluate and choose the right CDP
- Determine when the time is right to test and learn
Presenter
Steve Zisk
Product Marketing Principal, Redpoint Global
Rajiv Chhatwal
Senior Manager, Transformation and Innovation,
Customer First, Capgemini USA
Moderator
