Unpacking the Potential of Discovery-Based Shopping, Gen Z, and TikTok Shop

Dismiss social commerce at your own risk. Despite backtracking by Meta on its commerce initiatives and early struggles with TikTok Shop, sales are quickly approaching $100 billion in the US. Social platforms continue to capture an increasing share of total retail ecommerce sales.

In this Meet the Analyst Webinar, our principal analyst Jasmine Enberg will dive into our latest social commerce forecasts and discuss ways retailers and brand marketers can capture buyer attention and spending.

You’ll walk away with insights on:

  • Product discovery strategies to drive social commerce sales
  • Growth projections on the Gen Z buyer base, and how to attract this “elusive” audience
  • TikTok’s ecommerce entrance, and its Amazon-like flywheel


Jasmine Enberg

Principal Analyst, Insider Intelligence

Sarah Hiraki

Head of Creative, EMEA and APAC, Smartly.io

Jeremy Goldman

Senior Director, Marketing, Commerce, and Tech Briefings, Insider Intelligence

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