Two-thirds of marketers estimate that the holiday season drives between 21% and 40% of their company’s annual revenues, according to Edelman Data and Intelligence. That means a lot of businesses are racing to achieve the same goals at the same time.
A common response is to send as many emails as possible—to as many people as possible—in the hope that saturating the market will help you stand out from the pack and lead to more sales. But marketers actually see better business results when they take a more focused, personalized approach.
Join us for a live Tech-Talk Webinar, “This Holiday, It’s Personal: 6 Insights That Can Save Time and Maximize Revenue,” presented by Intuit Mailchimp.
During this webinar, you’ll learn about:
- Why your customers are more likely to engage with—and purchase from—brands that communicate with them on an individual level
- Building a road map to create personalized experiences at scale, without draining resources
- Effective revenue-driving email marketing strategies informed by consumer perspectives on holiday campaigns
Presenters
Malinda Sandman
Senior Director, Global Acquisition Marketing,
Intuit Mailchimp
Monica Nolasco
Research Director,
Edelman Data and Intelligence
Moderator
