Generative AI adoption exploded earlier this year. Marketers have been eager to test and learn tools—like ChatGPT and DALL-E 2—and poke holes in the technology’s accuracy and ethics.
According to Salesforce, in June, over half (51%) of marketers said they were using generative AI, and an additional 22% said they planned on using it in the near future.
In this Meet the Analyst Webinar, Evelyn Mitchell-Wolf, our senior analyst, will lead a panel of marketing experts to discuss their perspectives on what’s been working, what hasn’t, and what’s next for generative AI in 2024.
You’ll also walk away with insights on how to:
- Use generative AI tools to help personalize and optimize content at scale
- Accelerate data analysis and segmentation of target audiences
- Adopt an AI strategy that increases productivity and reduces costs
Speakers
Kelsey Voss
Principal Analyst, Insider Intelligence
Neha Shah
Senior Director, Product Marketing, Salesforce
Fatemeh Khatibloo
Director, Responsible AI and Tech, Salesforce
Moderator
