Data Clean Rooms: A Step Change in the World of Measurement

For too long, the advertising industry has relied on complex models that require vast amounts of sensitive customer data to be consolidated and commingled by a third party to perform measurement calculations. The process is slow, costly, and unsafe.

To add to the challenges, legacy measurement solutions are at risk of becoming obsolete due to the regulatory, technological, and consumer landscape.

Marketers need a more accurate, sustainable, and secure way to approach measurement.

Join InfoSum’s vice president of product marketing, Devon DeBlasio, and his guests for a live Tech-Talk Webinar. They’ll dive into the future of measurement and share measurement strategies for maximum performance and privacy.

• Build secure data collaboration into your measurement strategy
• Use data clean rooms to safely bring together exposure and outcome data without sharing, moving, or centralizing raw data
• Execute incrementality, cross-channel reach and frequency, and unlock powerful post-campaign insights within data clean rooms
• Get started with privacy-first measurement with a crawl, walk, run approach

Marissa Coslov

Vice President, Insider Intelligence

*Speakers subject to change