Today’s customers expect real value when interacting with brands, like gift cards and experiential rewards. In turn, brands expect their loyalty programs to provide real, measurable results.
However, brand-obsessed customers are hard to establish, and loyalty programs are tricky to measure. There’s often a disconnect: Marketers are using personalization tactics that are company-first versus customer-first.
In fact, less than a third (26%) of brands said customer sentiment is a measure of success for their loyalty programs, according to Forrester.
Watch this Tech-Talk Webinar, “Are You Truly Customer-Obsessed? Build and Measure a Value-Driven Loyalty Program,” presented by Epsilon.
You’ll learn:
- How to get back to basics to build a customer-obsessed loyalty program
- Why data collection is essential for loyalty and improving your brand’s value exchange
- Which metrics you should measure for program health, and why enrollment alone isn’t going to cut it
- Plus! Mary Pilecki, vice president and principal analyst from Forrester joins the conversation
Presenters
Shamba Schmidt
Vice President, Sales Consulting, Epsilon
Mary Pilecki
Guest
Vice President and Principal Analyst, Forrester
Moderator
