Today’s customers expect real value when interacting with brands, like gift cards and experiential rewards. In turn, brands expect their loyalty programs to provide real, measurable results.

However, brand-obsessed customers are hard to establish, and loyalty programs are tricky to measure. There’s often a disconnect: Marketers are using personalization tactics that are company-first versus customer-first.

In fact, less than a third (26%) of brands said customer sentiment is a measure of success for their loyalty programs, according to Forrester.

Watch this Tech-Talk Webinar, “Are You Truly Customer-Obsessed? Build and Measure a Value-Driven Loyalty Program,” presented by Epsilon.

You’ll learn:

  • How to get back to basics to build a customer-obsessed loyalty program
  • Why data collection is essential for loyalty and improving your brand’s value exchange
  • Which metrics you should measure for program health, and why enrollment alone isn’t going to cut it
  • Plus! Mary Pilecki, vice president and principal analyst from Forrester joins the conversation


Shamba Schmidt

Vice President, Sales Consulting, Epsilon

Mary Pilecki

Vice President and Principal Analyst, Forrester

Henry Powderly

Vice President, Content, Insider Intelligence

*Speakers subject to change

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