Gaming is one of the largest and fastest-growing entertainment channels in the world. More than 3 billion people worldwide will spend an average of 8.9 hours a week playing video games on computers, consoles, and mobile devices this year, according to Newzoo and YouGov.
That’s a massive opportunity for advertisers to reach a highly engaged audience in immersive ways that would be impossible in other channels. But for all that potential, gaming also represents a blind spot full of questions and misconceptions for many advertisers: Who makes up the gaming audience? What are the best ways to reach them? And how can advertisers target gamers effectively across multiple devices?
Watch this Tech-Talk Webinar, “Game On: Exploring the Next Frontier of Audiences and Advertising,” presented by TransUnion, where we’ll explore how:
- Shifts in gaming usage, preferences, and demographics are reshaping the audience
- Intrinsic in-game advertising can deliver relevant, less intrusive messaging to gamers without breaking immersion
- First- and third-party data can help reach audiences both on and off gaming devices
Presenters
David Wiesenfeld
Lead Strategist, Media and Entertainment, TransUnion
Jonathon Troughton
CEO, Frameplay
Arjun Sahgal
Vice President, Business Development, Datonics
Moderator
