Gaming is one of the largest and fastest-growing entertainment channels in the world. More than 3 billion people worldwide will spend an average of 8.9 hours a week playing video games on computers, consoles, and mobile devices this year, according to Newzoo and YouGov.
That’s a massive opportunity for advertisers to reach a highly engaged audience in immersive ways that would be impossible in other channels. But for all that potential, gaming also represents a blind spot full of questions and misconceptions for many advertisers: Who makes up the gaming audience? What are the best ways to reach them? And how can advertisers target gamers effectively across multiple devices?
Watch this Tech-Talk Webinar, “Game On: Exploring the Next Frontier of Audiences and Advertising,” presented by TransUnion, where we’ll explore how:
- Shifts in gaming usage, preferences, and demographics are reshaping the audience
- Intrinsic in-game advertising can deliver relevant, less intrusive messaging to gamers without breaking immersion
- First- and third-party data can help reach audiences both on and off gaming devices