Generative AI is a transformative technology. But so far, more than 4 in 10 generative AI pilot programs launched by companies fail, according to LXT. The problem is the significant gap between how businesses and consumers who use the technology perceive it, and how those that don’t use the tech look at it.

Luckily, business leaders already have a clear idea of where they can put generative AI to work: Nearly half of executives worldwide say their sales and marketing workers use these tools, like ChatGPT, and nearly 3 in 10 say their product designers use them, according to Capgemini Research Institute.

In this webinar, our senior analyst Max Willens will uncover the differences between how generative AI is perceived and used, where it is delivering value to businesses right now, and what kinds of hurdles it might encounter in the future.

Attendees will walk away with:

  • A forecast of how generative AI adoption will change over the next two years
  • Data about the risks that this tech does (and doesn’t) pose to businesses
  • Insights into where AI investments are going, and what that means for you


Max Willens

Senior Analyst, Insider Intelligence

Christian Ward

Chief Data Officer, Yext

Debra Aho Williamson

Principal Analyst, Insider Intelligence

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