Nearly two-thirds (65%) of US marketers integrate their direct mail strategy with email marketing tactics, according to a recent Quad survey.
Marketers love email because it’s easy to test, tailor, and measure. But with the right strategy, your direct mail program can be just as addressable, accountable, and personalized.
Watch this Tech-Talk Webinar, presented by Quad. Our guests explored how to make your direct mail strategy a smarter, more integrated part of your multichannel mix to drive awareness and improve response rates.
You'll learn how to:
- Create direct mail using signal-based behavioral data
- Migrate from scheduled cadences to always-on, responsive, and personalized marketing
- Achieve automation at scale by integrating with your existing marketing technology stack
Presenters
Kris Persons
Senior Vice President, Direct Marketing, Quad
John Puterbaugh, PhD
Vice President, Advanced Media and Innovation, Quad
Moderator
