Closed-loop measurement will power the US retail media market to an estimated $45 billion this year. But with retail media now evolving up the funnel—into display, video, and connected TV—and into the physical store, measurement is growing more complex.
In this Meet the Analyst Webinar, our vice president and principal analyst Andrew Lipsman will examine how retail media measurement will evolve, the metrics that matter, and how retailers and brands must adapt to realize the potential of full-funnel targeting and attribution.
You’ll walk away with insight on:
- Retail media attribution’s evolution, from online to in-store sales
- Closed-loop measurement in streaming TV
- Incrementality measurement in evaluating return on ad spend
Speakers
Andrew Lipsman
Vice President and Principal Analyst, Insider Intelligence
Shailesh Khadapkar
Principal Strategist, Adobe
Moderator
