Insights Into B2B Marketing’s Omnichannel Transformation

B2B marketers are meeting new, digitally native customers where they are by beginning the buying journey online, creating consumer-like experiences that extend into social, and more. But internally, marketing and sales are not quite synced up.

In fact, over half (59%) of B2B marketers in the US and Europe said differences in metrics to measure success, among others, are creating roadblocks to bottomline success, according to a new Winterberry Group survey.

Join us for a live Tech-Talk Webinar, presented by Anteriad. Our guests will break down the top findings from their recent research, and share ways to help your team understand and unify behind the new buyer journey.

You’ll learn how to:

  • Enhance your data and analytics to support omnichannel marketing
  • Apply B2C tactics to your strategy to tap into today’s decision-making process
  • Respond as buyers rebalance spending priorities due to shifts in the market


Lynn Tornabene

CMO, Anteriad

Bruce Biegel

Senior Managing Partner, Winterberry Group

Henry Powderly

Vice President, Content, Insider Intelligence

*Speakers subject to change

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