Generative AI (genAI) could change content marketing forever. But tools like ChatGPT, DALL-E 2, and others are not a replacement for a human touch. They can present risks to your creative asset development, including inaccuracies, copyright infringement, and even plagiarism.

In this Meet the Analyst Webinar, our principal analyst Kelsey Voss will walk you through the AI tools’ pros and cons, guidance on where to invest time and resources, and ideas about when to stay human.

You’ll learn:

  • Where genAI can have the biggest impact in content marketing right now
  • How genAI can help fine-tune existing content to increase reach and outshine your competition
  • The limitations and drawbacks of genAI and when the human touch is indispensable
  • Plus! Five pieces of advice to get your AI content strategy off the ground


Kelsey Voss

Principal Analyst, Insider Intelligence

Christian Ward

Chief Data Officer, Yext

Jeremy Goldman

Senior Director, Marketing, Commerce, and Tech Briefings, Insider Intelligence

Watch Now