Customer identity and access management (CIAM) can help marketers address third-party cookie loss by unlocking consent forward personalization. CIAM plays a central role in the conversion funnel by providing a source of truth for insights like how, where, and when customers are signing up, signing in, and engaging with digital services.
Watch this Tech-Talk Webinar, presented by Okta. Our guest discussed how identity data can be used to enrich the user profiles stored in customer data repositories, such as a customer data platform (CDP), and how these insights can build brand trust and drive conversions.
You’ll learn how marketers can:
- Attract and identify potential and returning customers without third-party cookies
- Rely on zero-party data to unify profiles in a CDP and create a more complete picture of customers
- Apply a consent-forward data approach that appeals to consumers’ desire to have more control over their information