Generative AI (GenAI) is revolutionizing the way brands engage with their customers. With an astonishing 58% of marketers reporting improved performance after using GenAI for content creation, according to, this emerging—and powerful—tool has us confronting the conventional ways we’ve been approaching the customer life cycle.

Yet many of us are just beginning to grasp the richness of GenAI’s capabilities and benefits, as well as trying to keep up with its rapid advancements.

In this Meet the Analyst Webinar, our principal analyst Kelsey Voss takes you through a deep dive into how GenAI is reshaping the buyer’s journey, boosting brand awareness, increasing engagement, accelerating conversion rates, improving retention, and building long-term customer loyalty.

You’ll walk away knowing how:

  • Investments in GenAI can drive significant time and cost savings
  • Recent releases, like ChatGPT, are revolutionizing the approach toward content creation
  • GenAI can deliver personalized experiences and foster a stronger connection with customers
  • Plus! A look at how Allstate, Marks & Spencer, The Coca-Cola Co., and others are using the tech in smart ways


Kelsey Voss

Principal Analyst, Insider Intelligence

Karthik Muralidharan

Principal Product Marketing Manager, Adobe

Jeremy Goldman

Senior Director, Marketing and Retail Briefings, Insider Intelligence

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