We’re all witnessing the unprecedented growth of retail media advertising. This high-impact ad format has skyrocketed from $1 billion in 2016 to a staggering $45 billion this year. It’s time to take a serious look at retail media and consider how it can deliver more sales for your brand, whether you’re just getting started or need a reset to your strategy.
In this Meet the Analyst Webinar, our principal analyst Paul Verna covered the ins and outs of the fast-rising retail media ad landscape, so you can have the confidence to harness this opportunity and boost your bottom line.
You’ll get answers to these questions and more:
- What’s behind retail media’s growth?
- How does retail media ad spending break down by format?
- What part of the purchase funnel does retail media reach?
- Who are the key players in retail media?