Tried-and-True Techniques for the Modern Marketer
As the industry shifts away from cookie-based activation, around half of US marketers say they are happy with campaign measurement across media types, according to Advertiser Perceptions research.
To provide the meaningful measurement marketers need in a post-cookie world, media companies can apply proven and familiar measurement tactics to campaigns running on emerging channels, such as connected TV and digital out-of-home.
Watch this Tech-Talk Webinar, presented by Captify. Our guest shared how marketers can fine-tune their measurement strategies to get the campaign insights they crave.
You’ll learn about:
- The challenges media companies are grappling with to provide accurate measurement without cookies
- Why you should apply nondigital frameworks to your campaigns in today’s digital landscape
- How to successfully leverage new sources, like on-site search data, to deliver next-generation measurement