Tried-and-True Techniques for the Modern Marketer

As the industry shifts away from cookie-based activation, around half of US marketers say they are happy with campaign measurement across media types, according to Advertiser Perceptions research.

To provide the meaningful measurement marketers need in a post-cookie world, media companies can apply proven and familiar measurement tactics to campaigns running on emerging channels, such as connected TV and digital out-of-home.

Watch this Tech-Talk Webinar, presented by Captify. Our guest shared how marketers can fine-tune their measurement strategies to get the campaign insights they crave.

You’ll learn about:

  • The challenges media companies are grappling with to provide accurate measurement without cookies
  • Why you should apply nondigital frameworks to your campaigns in today’s digital landscape
  • How to successfully leverage new sources, like on-site search data, to deliver next-generation measurement


Isaac Gerber

Director, Commercial Insights, North America, Captify

Marissa Coslov

Vice President, Insider Intelligence

*Speakers subject to change

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