Retail media is dominated by on-site search advertising—much of it purchased on Amazon—but as the $45 billion ad environment expands to include new networks, advertisers are thinking differently about where they spend.
Spending on off-site channels, like connected TV (CTV) and digital out-of-home, is expected to grow by 36.7% this year, according to our latest forecast. By 2024, off-site will attract more ad spend than influencer marketing and digital audio.
In this Meet the Analyst Webinar, our senior analyst Max Willens will walk you through off-site growth opportunities. He’ll also explore why retail media’s rapid growth is challenging for both the ad and buy sides, and other key takeaways from our forecast.
You’ll get answers to these questions and more:
- Why is retail media’s place in the funnel shifting?
- Where do CTV and other off-site channels fit into a retail media strategy?
- Why Amazon’s market share will gradually decline as Walmart, eBay, Instacart, and others grow ad networks of their own?