Insights to Optimize Your Marketing Strategy

There are more points of discovery for consumer packaged goods (CPG) than ever before, especially through influencers on TikTok. In fact, at least 59% of consumers recall purchasing a beauty, food and beverage, or over-the-counter health product in the last year after seeing it promoted by an influencer.

That’s just one of the many findings from Tinuiti’s “2023 CPG Customer Journey” study, in which 3,000 US CPG buyers were surveyed about where they discover, search, and ultimately purchase products online.

Watch this live Tech-Talk Webinar, presented by Tinuiti. Our guests revealed key survey takeaways and break down how you can apply these insights to your CPG strategy.

Here is what you will learn about CPG buying habits:

  • How online discovery fits into the customer journey
  • Where people are most likely to make a purchase online
  • Consumers’ preferences for retail media, in-store display, streaming video, and other advertising types


Andy Taylor

Vice President, Research, Tinuiti

Elizabeth Marsten

Vice President, Commerce Strategic Services, Tinuiti

Marissa Coslov

Vice President, Insider Intelligence

*Speakers subject to change

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