As consumer expectations for digital experiences soar, businesses are under a lot of pressure to deliver real-time personalization. In fact, 66% of consumers will abandon a brand if their experience isn’t personalized, according to Twilio’s 2023 “State of Customer Engagement” report.

For many marketers, adopting a customer data platform (CDP) has been a vital starting point to improve personalization. With a CDP in their tech stack, marketers can develop the data maturity road map necessary for unlocking growth, engagement, and optimization opportunities.

Watch this Tech-Talk Webinar, presented by Twilio Segment. Our guests shared how to personalize the customer experience—while increasing revenues and protecting your bottom line.

You will learn how to implement data-driven strategies with a three-step customer data maturity framework, as well as how to:

  • Decide what data should be collected to achieve meaningful engagement
  • Resolve data into unified “golden” profiles that provide a single view of the customer, including their transactions and interaction activities
  • Activate data and profiles to achieve positive business outcomes


Geoffrey Keating

Director of Content Marketing, Twilio Segment

Kathleen Velasquez

Product Marketing Manager, Solutions, Twilio Segment

Henry Powderly

Vice President, Content, Insider Intelligence

*Speakers subject to change

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