As consumer expectations for digital experiences soar, businesses are under a lot of pressure to deliver real-time personalization. In fact, 66% of consumers will abandon a brand if their experience isn’t personalized, according to Twilio’s 2023 “State of Customer Engagement” report.
For many marketers, adopting a customer data platform (CDP) has been a vital starting point to improve personalization. With a CDP in their tech stack, marketers can develop the data maturity road map necessary for unlocking growth, engagement, and optimization opportunities.
Watch this Tech-Talk Webinar, presented by Twilio Segment. Our guests shared how to personalize the customer experience—while increasing revenues and protecting your bottom line.
You will learn how to implement data-driven strategies with a three-step customer data maturity framework, as well as how to:
- Decide what data should be collected to achieve meaningful engagement
- Resolve data into unified “golden” profiles that provide a single view of the customer, including their transactions and interaction activities
- Activate data and profiles to achieve positive business outcomes
Presenters
Geoffrey Keating
Director of Content Marketing, Twilio Segment
Kathleen Velasquez
Product Marketing Manager, Solutions, Twilio Segment
Moderator
