Digital ad spending in the US is facing its slowest growth rate in over a decade, but there will still be almost $20 billion more spent this year than in 2022. However, most of the new money is going somewhere other than where it would have gone just a few years ago.
In this Meet the Analyst Webinar, our senior forecasting writer Ethan Cramer-Flood will walk you through our latest ad spending data and projections across all major channels, formats, and companies to help you plan your budget for later this year and through to 2027.
Watch this webinar, made possible by T-Mobile Advertising Solutions, and learn:
- Which digital media channels are headed for a rebound and which are bracing for a rough patch
- What’s next for the duopoly, especially with Amazon’s retail media boom at its heels, and what that means for your brand
- Why connected TV advertising is one of the rare metrics that will soar this year, and where advertisers should allocate that spend
Ethan was joined by Cherian Thomas, head of marketing and go-to-market at T-Mobile Advertising Solutions. Don’t miss it!