Planning, running, and measuring an ad campaign today can be messy. Media buyers and planners are challenged with an ever-complicated array of channels, formats, and targeting strategies to consider for their media mix.
In fact, over 6 in 10 buyers said they are re-forecasting their media plans more frequently this year, and most will be doing it at least monthly, according to November 2022 research from the Interactive Advertising Bureau.
These challenges make it harder for advertising to do what it is meant to do: Connect with real humans through meaningful creative, and move them along on the customer journey.
Watch this Tech-Talk Webinar, presented by Infillion. CMO Laurel Rossi shared her perspective to help make your customer journey streamlined, effective, and privacy-forward.
You will learn how to:
- Refocus and streamline your customer journey with consumer attention, relevance, and privacy in mind
- Bring in new ad tech to streamline your operations, create better results for brands, and a better experience for customers
- Plus! Learn tips to actively improve the current ad landscape, even if your team is small
Presenter
Laurel Rossi
CMO, Infillion
Moderator
