US adults spend a lot of time on mobile—about 4 hours, 33 minutes every day, according to eMarketer’s forecast. With the amount of time spent on mobile rising, marketers need to rethink how they engage with consumers.
Watch this Tech-Talk Webinar, presented by InMobi. Our guest discussed how the mobile landscape has changed in recent years, and why mobile advertising is about much more than banner ads.
With a focus on attention metrics, ad formats, and new opportunities for advertisers and publishers, you’ll learn how to:
- Incorporate the ways consumers interact with their devices into your next branding campaign
- Connect with your audience using in-game, video, rewarded video, and rich media ads
- Stand out among competitors by testing new mobile advertising innovations, including opportunities on the lock and home screens of mobile devices
Presenters
Joe Esposito
Vice President, Agency Partnerships, InMobi
Will Margaritis
Senior Vice President,
Global Commerce Solutions, Reprise Commerce
Moderator
