Marketers are facing a crucial moment in the evolution of their data strategies. Now that old audience targeting methods are going away, it’s time to embrace the rich and evolving ecosystem of identifiers, data sources, and targeting approaches to help you stay connected to your customers.
In this Meet the Analyst Webinar, our senior analyst Evelyn Mitchell led an expert panel on how to rewrite your data strategy to get an in-depth picture of your customers’ behavior and intent.
Watch the discussion, and get answers to these questions and more:
- What types of data collection and targeting techniques are worth experimenting with?
- How can you effectively approach data across different channels, such as linear TV, connected TV (CTV), retail media, search, social, and programmatic display?
- How will retail media and transactional data offer advertisers powerful targeting signals?