Marketers are desperate to get in front of Gen Z. Understanding the needs, values, and habits of this generation can help make your campaigns—across any vertical—grab their attention.

For instance, nearly 80% of Gen Zers interact with sports content daily or multiple times a day on social media, while engagement with email (43.5%) and text (40.6%) is less frequent. That’s just one of the learnings Adobe and Knit uncovered about the sought-after demographic in their latest research.

Watch this Tech-Talk Webinar, presented by Adobe. Our guests shared why apps, social media, and other owned digital channels are essential for retention and transitioning Gen Zers from casual to avid lifetime fans.

You’ll walk away with key findings from the study, including:

  • Effective channels and cadences for different types of fan news and content sharing
  • What personalization really means to Gen Z, and how to get real-time moments right
  • Winning strategies to keep Gen Z opted in and engaged with your content and special offers


Jen Zick

Principal, Digital Strategy Group, Media,
Entertainment, and Communications, Adobe

Aneesh Dhawan

Co-Founder and CEO, Knit

Nancy Taffera-Santos

Senior Vice President, Media Solutions and Strategy, eMarketer

*Speakers subject to change

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