Insights for CMOs to Thrive in the New Era of Marketing
Marketers must think outside the box to stand out during tough times. The significant drop in Facebook and Instagram conversion rates, loss of third-party cookies, and increase in paid media spend required to match the previous year’s performance have forced marketing teams to find new ways to drive performance.
The pressure is on for marketing leaders and CMOs to rethink their channel mix and find alternative methods to meet revenue goals.
Watch this Tech-Talk Webinar, presented by Wunderkind. You will learn how to:
- Reallocate your spending to keep results up, despite dwindling budgets
- Drive revenues by putting more dollars into owned channels
- Target and influence the right customers during the purchasing journey