Live Webinar:
March 30, 2023 at 2pm ET / 11am PT

Marketers and publishers want better audience targeting and measurement, but they must be patient. Grappling with the changes to the privacy landscape, taking up ad formats powered by first-party data, and rolling with the wobbly economy will be a gradual process. The key will be lots of experimentation.

In this Meet the Analyst Webinar, our principal analyst Paul Verna will walk you through the latest data and projections to help you act on your plans and get ahead of the cookie-free future.

You’ll also get answers to these questions and more:

  • How much is spent in the US on identity resolution?
  • How will data clean rooms play into ID matching?
  • Will IP addresses meet the same fate as third-party cookies and mobile device IDs?

Paul will also be joined by Kyle Hollaway, senior vice president and head of global identity at Acxiom. Don’t miss it!


Paul Verna

Principal Analyst, Insider Intelligence

Kyle Hollaway

Senior Vice President and Head of Global Identity, Acxiom

Evelyn Mitchell

Senior Analyst, Insider Intelligence

Register Now