Marketers in paid media struggle when they can’t access the customer data they need. Oftentimes, that data exists within the organization, but is siloed across departments or disconnected platforms.
Using existing behavioral and demographic data can help marketers improve ad targeting.
Watch this Tech-Talk Webinar, presented by Tinuiti. Our guests shared how to supercharge your paid media campaigns by leveraging the zero- and first-party data available within your customer relationship management system, email service provider, and customer life cycle.
You’ll hear real-world examples, and learn how to:
- Use top targeting tactics based on timely engagement and purchasing behavior signals
- Create targeted messaging for segmented audiences based on customer journey mapping
- Increase collection of data that customers are providing, both directly and through user behavior