Unleash the $45 Billion Retail Media Potential With Clean Rooms

Forecast to be a $45 billion opportunity this year, retail media is an advertising juggernaut that shows no signs of slowing down, according to eMarketer.

At the same time, the advertising ecosystem is embracing the privacy-first era, but that requires technology to help teams pull the right data, and safely. That’s where data clean rooms come in.

Watch this Tech-Talk Webinar, presented by InfoSum. Our guests from InfoSum and Criteo discussed how retail media is empowering marketers to master the full potential of their first-party data with data clean rooms. You’ll learn how to:

• Protect customer privacy without sacrificing campaign performance
• Integrate retail media with connected TV and other emerging media
• Deploy a data clean room, and avoid common challenges

Nancy Taffera-Santos

Senior Vice President, Media Solutions and Strategy, eMarketer

*Speakers subject to change