It’s the last call for marketing strategies powered by shifty identifiers and shady cookies lurking inside consumer devices and applications.

Thankfully, panic over the cookieless future is slowly giving way to optimism as leading brands rethink the way they can gain new customers. Some of these approaches include embracing owned, first-party data and extending addressability through privacy-compliant, transparent data marketplaces.

Watch this Tech-Talk Webinar, presented by ActionIQ. Our guests from HP and ActionIQ discussed emerging post-cookie and data management platform (DMP) strategies and more. You’ll learn how:

  • Brands can future-proof their acquisition strategies against changes in the ad landscape
  • Leaning into first-party data can enable growth, and what’s needed for successful activation
  • Coupling a customer data platform with identity solutions can improve media performance and streamline tech investments


Justin DeBrabant

Senior Vice President, Product, ActionIQ

Kumar Ram

Global Head of Marketing Data Sciences, HP

David Preston

Manager, Marketing Data Sciences, HP

Nancy Taffera-Santos

Senior Vice President, Media Solutions and Strategy, eMarketer

*Speakers subject to change

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