Understanding how an ad campaign performs is crucial. Yet for 83% of marketers, showing ROI is a challenge, according to Pecan AI’s “State of Predictive Analytics in Marketing 2022” report.
The ability to predict how a campaign might perform could mean the difference between success and failure. With the right strategy, marketers can make accurate predictions and achieve better results.
Watch this Tech-Talk Webinar, presented by Pecan AI. Our guests from Pecan AI and Google shared how leading companies are using AI to predict campaign performance with precision. You’ll hear real-world examples, and learn how to:
- Address and overcome the current challenges in driving campaign performance
- Integrate AI into your marketing process and make it a foundational element of your strategy
- Confidently predict marketing success results (like return on ad spend) with predictive analytics
Presenters
Neil Hoyne
Chief Strategist, Google
Yehonathan Barnea
Vice President, Customer Success, Pecan AI
Moderator
