Understanding how an ad campaign performs is crucial. Yet for 83% of marketers, showing ROI is a challenge, according to Pecan AI’s “State of Predictive Analytics in Marketing 2022” report.

The ability to predict how a campaign might perform could mean the difference between success and failure. With the right strategy, marketers can make accurate predictions and achieve better results.

Watch this Tech-Talk Webinar, presented by Pecan AI. Our guests from Pecan AI and Google shared how leading companies are using AI to predict campaign performance with precision. You’ll hear real-world examples, and learn how to:

  • Address and overcome the current challenges in driving campaign performance
  • Integrate AI into your marketing process and make it a foundational element of your strategy
  • Confidently predict marketing success results (like return on ad spend) with predictive analytics


Neil Hoyne

Chief Strategist, Google

Yehonathan Barnea

Vice President, Customer Success, Pecan AI

Marissa Coslov

Vice President, Insider Intelligence

*Speakers subject to change

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