About 73% of consumers and 87% of B2B customers expect personalized experiences, both before and after purchase, according to a Forrester survey commissioned by Adobe.

But creating unique experiences for your customers across their entire journey is not easy. Implementation is complex and involves transforming your data, content, campaigns, teams, and technology.

Watch this Tech-Talk Webinar, presented by Adobe, to learn why the benefits from delivering personalized interactions are well worth the effort. Our guests from EY and Adobe shared:

  • The advantages of implementing personalization
  • Best practices in data, content, and campaign coordination
  • How to align your organization and operating models to propel your strategy

Presenters

Olivia Kwon Best

General Manager, Digital Strategy Group,
Retail and Consumer, Adobe

Lou Cohen

Director, Digital Marketing and Demand Generation, EY
Moderator

Nancy Taffera-Santos

Senior Vice President, Media Solutions and Strategy, eMarketer

*Speakers subject to change

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