Marketers, demand generation specialists, and operational leaders all rely on marketing automation to do their jobs. And almost all (98%) marketers say that automation is very or extremely important to success, according to Adobe’s September 2022 “State of Marketing Automation” report.
Watch this Tech-Talk Webinar, presented by Adobe. Our guest shared best practices gathered from more than 600 B2B organizations that use a marketing automation platform. You’ll also learn how to:
- Use B2B customer data to automate personalization at scale
- Orchestrate customer engagement across channels
- Implement multitouch attribution to tell which campaigns, channels, and content are having an impact, and which aren’t
- Foster a close relationship between sales and marketing
Presenter
Bob Conklin
Solutions Marketing Leader, Adobe
Moderator
