Marketers, demand generation specialists, and operational leaders all rely on marketing automation to do their jobs. And almost all (98%) marketers say that automation is very or extremely important to success, according to Adobe’s September 2022 “State of Marketing Automation” report.

Watch this Tech-Talk Webinar, presented by Adobe. Our guest shared best practices gathered from more than 600 B2B organizations that use a marketing automation platform. You’ll also learn how to:

  • Use B2B customer data to automate personalization at scale
  • Orchestrate customer engagement across channels
  • Implement multitouch attribution to tell which campaigns, channels, and content are having an impact, and which aren’t
  • Foster a close relationship between sales and marketing


Bob Conklin

Solutions Marketing Leader, Adobe

Nancy Taffera-Santos

Senior Vice President, Media Solutions and Strategy, eMarketer

*Speakers subject to change

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