A Closer Look at Insights From Smartly.io’s Annual Survey

Advertisers face a critical challenge when it comes to planning and generating effective campaigns. Over a third (38%) of marketers surveyed for Smartly.io’s annual digital advertising trends report claim that finding time to think creatively and discover new ideas is difficult.

Explore how brands are flipping the switch this year on their ad campaign strategies—and reallocating dollars in tools and tech—to craft smarter creative, targeted ads, and personalized offers.

Watch this Tech-Talk Webinar, presented by Smartly.io. Our guests walked through the survey data and the top 10 pain points of marketing leaders from the report. You’ll also learn:

  • Why a multiplatform ad strategy across social, connected TV, and digital out of home is a must-do
  • How automation can be your friend, not your foe, in your team’s creative process
  • Plus! How HelloFresh is tackling its digital ad content and building customer loyalty

Presenters

Lina Hagström

Director, Brand Marketing, Smartly.io

Dovas Zakas

General Manager, EveryPlate, HelloFresh
Moderator

Henry Powderly

Vice President, Content, Insider Intelligence

*Speakers subject to change

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