Brands understand they need to be more efficient with their budgets and technology stack. But despite tight constraints, customers still expect hyper-personalized experiences, forcing marketers to be more innovative and demanding with data quality.

The good news is data-driven marketing teams increased marketing efficiency by 10% to 20% last year, per a recent McKinsey report. 2023 will be a year to test and prove that.

Watch this Tech-Talk Webinar, presented by Redpoint Global. Our guests shared how to reassess which customer data foundations and strategies work and which don’t. You’ll learn:

  • Where marketing technology (martech) spending is providing higher returns and how to improve measurement
  • How to make sure your customer data platform is delivering efficiency through data quality
  • Specific customer use cases in retail and healthcare, focused on productivity


Rob Fuller

Senior Vice President, Technology Solutions, Blend360

Steve Zisk

Product Marketing Principal, Redpoint Global

Marissa Coslov

Vice President, Insider Intelligence

*Speakers subject to change

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