Brands understand they need to be more efficient with their budgets and technology stack. But despite tight constraints, customers still expect hyper-personalized experiences, forcing marketers to be more innovative and demanding with data quality.
The good news is data-driven marketing teams increased marketing efficiency by 10% to 20% last year, per a recent McKinsey report. 2023 will be a year to test and prove that.
Watch this Tech-Talk Webinar, presented by Redpoint Global. Our guests shared how to reassess which customer data foundations and strategies work and which don’t. You’ll learn:
- Where marketing technology (martech) spending is providing higher returns and how to improve measurement
- How to make sure your customer data platform is delivering efficiency through data quality
- Specific customer use cases in retail and healthcare, focused on productivity