If you’re confident in your data quality, then changes to user privacy and targeting may not seem as daunting. You’re still able to harness the data you need to maximize your ad reach.
By combining contextual advertising with audience insights, advertisers can use that data to connect with targets and maintain a connection with existing customers.
Watch this Tech-Talk Webinar, presented by Experian. Our guests from Yieldmo and Experian shared valuable insights and recommendations to proactively plan your 2023 marketing strategies. During this fireside chat, you’ll learn:
- How contextual advertising can solve for first-party cookie deprecation
- What brands and ad buyers need from their identity and targeting data to feel confident that they’re reaching the right people
- Why good creative still matters for a digital ad campaign to be successful
Presenters
Jason Andersen
Senior Director, Strategic Initiatives and
Partner Solutions, Experian
Alex Johnston
Principal Product Manager,
Data Science and Machine Learning, Yieldmo
Moderator
