After several years investing in ecommerce, retailers are focusing on digital tactics that drive demand for in-store shopping.
Retail media networks, the untapped potential in major sponsorships, and location analytics are just a few factors driving value for brands and retailers in 2023. In this webinar, Placer.ai analyzed how these trends are evolving, who is benefiting the most from these shifts, and why brands are bringing more advertising and marketing attention to brick-and-mortar channels using location analytics.
Watch this Tech-Talk Webinar, presented by Placer.ai, and learn:
- What factors are driving the shift to offline marketing and advertising dollars
- How retailers can take advantage of trends like retail media, sponsorships, and location analytics
- Why brands need to adapt their marketing to meet changing consumer demands