Although 87% of marketers surveyed for Salesforce’s latest “State of Marketing” report say their work provides greater value now than it did a year ago, the current economy has teams examining their budgets and fine-tuning their tech stacks.
Learn the trends and challenges that will shape the marketing industry this year, including investment in automation, productivity, and real-time intelligence, as well as the benchmarks marketers need to reach to succeed in the future.
Watch this Tech-Talk Webinar, presented by Salesforce. Our guests dove into the data and discussed the biggest takeaways from the report’s eighth edition, including:
- The strategies, channels, and tactics marketers are using to reach customers and grow relationships
- The steps marketers can take to prepare for the retirement of third-party cookies
- How metrics and key performance indicators are shifting as marketers pursue real-time intelligence