With the rapid adoption of OTT comes an avalanche of automation improvements in the full span of the “TV” advertising marketplace. Sharing many of the benefits of their dynamic display ad siblings, dynamic video ads offer solutions to long-standing challenges in the video medium of advertising.
Dynamic video ads offer the ability to automatically update ad content hourly, daily, weekly, etc., thus giving advertisers a solution to promote regularly changing sales, promotions, and price changes. Dynamic ads make what was once impossible possible.
Watch this Tech-Talk Webinar, presented by Hoot Interactive, and learn:
- How dynamic video ads deliver new options and flexibility to many types of advertisers
- The building blocks of dynamic video ads
- Creative options: We will share live examples illustrating template design options
It is our goal that attendees will leave with a solid foundational understanding of this new technology, giving them a new tool to add to their connected TV (CTV) toolbox.