CTV’s Halo Effect on Other Ad Channels

Connected TV (CTV) has transformed TV into a performance marketing powerhouse. But CTV isn’t just changing the medium: It’s boosting results across the advertising board.

Now, savvy marketers are harnessing CTV’s halo effect to amplify campaigns on channels like paid search and social media.

Watch this Tech-Talk Webinar, presented by MNTN. Our guests pulled back the curtain on how you can use CTV to supercharge all of your ad strategies. You’ll learn the tools needed to:

  • Unlock new performance marketing opportunities
  • Reinforce existing campaigns on other ad channels
  • Weather the current “dumpster fire” on social without having to abandon the channel altogether


Jon Zucker

Senior Product Marketing Manager, MNTN

Ashlee Anderson

Director, Marketing, Rumpl

Nancy Taffera-Santos

Senior Vice President, Media Solutions and Strategy, eMarketer

*Speakers subject to change

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