CTV’s Halo Effect on Other Ad Channels
Connected TV (CTV) has transformed TV into a performance marketing powerhouse. But CTV isn’t just changing the medium: It’s boosting results across the advertising board.
Now, savvy marketers are harnessing CTV’s halo effect to amplify campaigns on channels like paid search and social media.
Watch this Tech-Talk Webinar, presented by MNTN. Our guests pulled back the curtain on how you can use CTV to supercharge all of your ad strategies. You’ll learn the tools needed to:
- Unlock new performance marketing opportunities
- Reinforce existing campaigns on other ad channels
- Weather the current “dumpster fire” on social without having to abandon the channel altogether
Presenters
Jon Zucker
Senior Product Marketing Manager, MNTN
Ashlee Anderson
Director, Marketing, Rumpl
Moderator
