Live Webinar:
January 17, 2023 at 2pm ET / 11am PT

How to Win in Difficult Times on Amazon

Digital ad spending will take a $5 billion hit this year, according to eMarketer forecasts. Apple’s privacy changes, Google’s deprecation of third-party cookies, and stricter regulations share some of the blame. But search and display advertising on Amazon can expose your brand to a huge audience while taking a smaller slice of your team’s budget.

Watch this Tech-Talk Webinar, presented by Tinuiti, where our guests shared proven Amazon search and display strategies that fit within leaner 2023 budgets.

You’ll learn how to:

  • Target customers effectively to save on cost-per-click fees, instead of bidding on expensive keywords
  • Deploy a mix of brand- and product-focused ad formats, in text or video, to drive traffic to your digital store
  • Create display and video strategies that move customers through the funnel from awareness to conversion

Presenters

Ken Magner

Strategist, Marketplace Search, Tinuiti

Joe Elmquist

Strategist, Marketplace Programmatic, Tinuiti
Moderator

Marissa Coslov

Vice President, Insider Intelligence

*Speakers subject to change

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