Search and Display Strategies to Jump-Start Your 2023 Sales

How to Win in Difficult Times on Amazon

Digital ad spending will take a $5 billion hit this year, according to eMarketer forecasts. Apple’s privacy changes, Google’s deprecation of third-party cookies, and stricter regulations share some of the blame. But search and display advertising on Amazon can expose your brand to a huge audience while taking a smaller slice of your team’s budget.

Watch this Tech-Talk Webinar, presented by Tinuiti, where our guests shared proven Amazon search and display strategies that fit within leaner 2023 budgets.

• Target customers effectively to save on cost-per-click fees, instead of bidding on expensive keywords
• Deploy a mix of brand- and product-focused ad formats, in text or video, to drive traffic to your digital store
• Create display and video strategies that move customers through the funnel from awareness to conversion

Marissa Coslov

Vice President, Insider Intelligence

*Speakers subject to change