As brands modernize customer experiences, more marketing teams are adopting customer data platforms (CDPs). But more than one-third of deployed CDPs deliver little or no value, according to the CDP Institute’s 2022 member survey.

So why are many CDPs failing to improve customer acquisition, retention, and loyalty for businesses?

Watch this Tech-Talk Webinar, presented by ActionIQ. Our guests shared reliable tactics and CDP use cases to help you gain new customers and keep them coming back. You’ll also learn how to:

  • Boost your sales and bottom line with well-targeted, personalized customer experiences
  • Arm your teams with actionable insights by connecting a CDP to a data warehouse
  • Best use your data stack to support business growth — real examples shared by Atlassian


Sravan Gupta

Senior Manager, Go-to-Market Systems, Atlassian

Steve Sobel

Global Industry Leader, Media and Entertainment,

Michael Trapani

Head of Product Marketing, ActionIQ

Henry Powderly

Vice President, Content, Insider Intelligence

*Speakers subject to change

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